SEO | Digital Marketing

Duration Time
50 Hours (40 Days)

The SEO Specialist Masters program is designed to transform you into an effective and industry ready Search Engine Optimization professional. Fast-track your career by following the clear and structured learning path recommended by industry & faculty experts. Master the various facets of SEO, including on-page SEO, link building, content marketing, web analytics, etc. Acquire extensive project experience and the capability to manage and strategize inbound marketing initiatives.

The program provides access to high quality e-learning content, simulation exams, a community moderated by experts, monthly mentoring sessions by thought leaders, and other resources to help you master the skillset of an SEO Specialist in an effective and efficient manner.

Key Features
20 hours of high quality eLearning content
3 case studies
106 real world examples from various industries
Education with new technologies
Achievements in work
2 Glossaries for difficult terms & acronyms
Digital Marketing Certified Associate
Introduction 45 min
Foundations - Search Engine Optimization (SEO) 55 min
Foundations - Social Media 2 hours
Foundations - Content Marketing 60 min
Foundations - Email Marketing 75 min
Foundations - Mobile Marketing 75 min
Foundations - Pay Per Click (PPC) 75 min
Foundations - Conversion Optimization 75 min
Foundations - Web Analytics 75 min
Tools - Google Analytics: Specific Techniques and Reports 75 min
Tools - Google AdWords Fundamentals 75 min
Tools - Facebook Marketing and Advertising 75 min
Tools - YouTube and Video Marketing 75 min
Digital Marketing Certified Associate 75 min
Advanced Search Engine Optimization (SEO)
Introduction to SEO 45 min
On-Page Best Practices 55 min
Keyword Research and Competitive Analysis 2 hours
Design and Architecture 60 min
Site Optimization and Best Practices 75 min
Link-Building 75 min
SEO for Local Search 75 min
Conducting SEO Site Audits 75 min
Critical Algorithm Updates 75 min
SEO Tracking 75 min
SEO Career Path 75 min
Supplemental SEO Tools 75 min
Advanced Search Engine Optimization (SEO) 75 min
Advanced Content Marketing
Introduction to SEO 45 min
What is Content Marketing) 55 min
Content Marketing Strategy 2 hours
Executing a Content Marketing Strategy 60 min
Influencer Marketing 75 min
Measuring Content Effectiveness 75 min
Social Media Marketing 75 min
Blogs and eNewsletters 75 min
Social Networks 75 min
Image Marketing 75 min
Video Marketing 75 min
Event Marketing 75 min
Supplemental Content Marketing by Business Size 75 min
Supplemental Content Marketing by Business Type 75 min
Advanced Content Marketing 75 min
Advanced Web Analytics
Introduction to Web Analytics 45 min
Key Performance Indicators and Analytical Techniques 55 min
Segmentation 2 hours
Reports and Metrics Making Web Analytics Actionable 60 min
Web Data Analysis Guide 75 min
Qualitative Research 75 min
Experimentation and Testing 75 min
Competitive Intelligence Analysis 75 min
Multi-Channel Analytics 75 min
Dashboards 75 min
Industry Models Complex Measurement and Approaches 75 min
Social Media Analytics 75 min
Google-Specific Techniques and Reports 75 min
Advanced Web Analytics 75 min